Earn what you're worth

Keep what you earn

Hands-on profitability improvements and transformational financial coaching for business owners who want more out of their business and life

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EXPERIENCE IMMEDIATE PROFITABILITY IMPROVEMENTS
MAKE THE PROFIT MINDSET TRANSFORMATION
PUT PROFITABILITY INTO PRACTICE

Crushing it, except
in profitability?

→ Working hard but not seeing enough profit?

→ Sleepless nights over cash flow?

→ Intimidated by spreadsheets and financial statements?

→ Head in the "I'm just not a numbers person" sand?

→ Flat profits, not hitting growth or exit goals?

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“I’m just not a numbers person, okay?”

Marika Ponton, CPA

  • Licensed CPA – 15+ years and 400+ audits

  • Certified Small Biz Flight Plan Coach

  • 3X Business Owner - 2X Scaled and Sold

I boost your profits, then teach you to do it too.

I know profitability but more importantly, I know small business. I’ve audited hundreds and bought, scaled and sold two of my own. One thing is clear: most owners overlook profitability, their biggest untapped advantage.

Whether you call me a coach or consultant, I dive deep into your day-to-day to uncover fast profit wins. I help you gain clarity, fix blind spots, and build a business that is both confident and profitable. That is where the magic happens!

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Start enjoying profit freedom!

→ More money to do the things most important to you

→ Confidence in your decisions

→ No more cash flow nightmares

→ More options, more control over where you take your business

→ Real competitive advantage

→ Not just revenue growth, business value growth

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Profit starts with
your mindset

Profitability isn’t just a financial goal. It is a successful way of running your business. A consistent focus on putting your time, energy, and money where they generate bottom-line results.

When you shift from "more sales" to "profitable operations", you go from reactive to strategic, and unlock real control and growth.

Profitability is not
just cutting costs

You can’t coupon-clip your way to a profitable business. Real profitability comes from a holistic profit mindset:

→ Cut waste. But don’t cut corners

→ Price with purpose

→ Serve your best-fit clients

→ Simplify what slows you down

→ Double down on what works and ditch the rest

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Think profitability. Live freedom.

Profitability is a mindset critical to business success. But it doesn’t come naturally to every entrepreneur. Get started on the Profit Mindset Transformation that will make your business flourish.

The Profit Truths Profitability Coaching Program

Face the
 numbers

Enter the judgment-free zone as we dig into your financials. No more "I’m not a numbers person" head in the sand. Finally understand what your business
is telling you.

01

mAKE THE QUICK FIXES

Uncover overlooked or inefficient profit areas. Catch overhead leaks, hidden costs and missed margins. Prioritize changes that increase profit fast, whether it’s renegotiating supplier contracts or setting better pricing.

02

LEARN THE FINANCIALS

Gain CEO-level clarity on your P&L, balance sheet, cash flow and profit margins. We do this with "meet you where you are" education and coaching. Learn what to look for and stop relying on other sources to interpret your own business. 

03

build your profit mindset

Forecast on purpose and lead with confidence in your numbers. Build a rolling 13-month forecast that tells you exactly how much you need to sell, spend and save to hit your goals. 

04

maintain profit momentum

Build profitability into your business. The right systems, smarter staffing, tighter margins, real accountability. No spreadsheet nightmares, just a clear roadmap that helps you make faster, smarter decisions.

05

Why profit truths works
for business owners

Extensive CPA Experience

Having audited hundreds of financial statements across diverse industries, Marika knows exactly where numbers go wrong and how to fix them.

Owner-to-Owner Trust

Marika is a fellow business owner who has built multiple companies and successfully sold two through the mindset of maximizing profit margins, operations and financial ownership. She now applies those lessons to help others.

Judgment-Free Coaching

Profit Truths is a place for curiosity and growth, not shame or criticism. We begin exactly where your reality and situation are now and move forward together.

What Clients say

As a small business owner, it is vital to have a trusted resource at your side. Working with Marika, you get just that. Her expansive knowledge of the financial process and ability to translate this into a language anyone can comprehend is welcomed and refreshing. Experience matters and walking a mile in my shoes matters - she's done it all.  I am grateful for the ongoing coaching, & guidance which continues to help me look towards the future. 

Resa K. Home Services Franchise Owner

Profit Truths truly is a secret weapon for the small business owner. Marika has this amazing ability to see my business as a whole and pinpoint simple, doable steps and solutions I didn't think of. Then stay on me about doing it! And sure enough, they're just the right things to help me reach the bigger goals and better profitability.

Jeff A., Agency Founder

Marika's kindness, professionalism, and patience will put you at ease. Highly recommend!

C.C

Marika brings a rare blend of real-world experience, sharp insight, and infectious energy. After years in big firms, she made the leap to small business ownership - buying and improving two successful (and tough) businesses of her own. She’s lived the challenges owners face and knows what it takes to drive meaningful, profitable growth. She’s been a trusted advisor to me for years, and her impact is hard to overstate. She brings a positivity and clarity that makes even tough conversations easier. Marika isn’t an accountant who looks backward - she’s a business leader that helps you move forward with confidence. If you want someone who gets small business from every angle, she is exactly who you want in your corner.

Steven K.  Consultancy Firm Managing Director

Working with Marika and Profit Truths was one of our best financial decisions - she brings the mindset of an owner, CPA, advisor, and CFO in one. Honest, insightful and always motivating and positive! I’ve seen this level of insight at big  companies, but didn’t know it was possible for a small business like ours.  

Charlotte M. Agency Owner
Before working with Marika, I honestly felt lost when it came to my business financials. I was running reports, but I didn't actually understand what they meant! I was so embarrassed but Marika has a gift for breaking things down without making you feel bad about not knowing. For the first time, I could see what those reports were trying to tell me. The shift has been incredible and I feel confident and make decisions without fear and dread. There aren't enough words to share my appreciation but she is a trusted part of my team now.

Sharon T., Professional Services CEO

ready for higher profits?

The best way to make profitability your mindset is to see your own profitability improvements in action!

Just fill out the 5-minute Judgment-Free Profit Leak  Questionnaire and schedule your 30-minute call with Marika - where we will uncover at least 2 ways to boost your bottom line. No risk, no fluff!