That’s why I created Profit Truths
I saw too many business owners duck their head in the “I’m just not a numbers person” sand and wildly underachieve on their full profit potential
When it comes to help with profitability, small biz and solos need an experienced, owner-to-owner partner and a comfortable space where they’re not judged or shamed about their numbers
With Profit Truths, I bring a judgment-free, positively empowering approach to profitability and proven 5-Step Program that’s easy to implement and delivers quick tangible wins you can see in your bottom line right from the start
Very few business owners start out as a numbers rock star
I learned an incredibly valuable lesson early on. Whether it’s messy books or crushed peach crates, it’s okay to make mistakes on your journey to greatness. They are stepping stones not stumbling blocks!

The Profit Truth about what to look for in a Profitability Coach:
→ Support that believes in you
→ Accountability that pushes you
→ Someone brave enough to call you out
One of my greatest skills – and passions – is spotting the strengths people can’t see in themselves and empowering them.
Whether I’m digging through messy financials or coaching strategy behind the scenes, my job is to reveal your hidden profit drivers.
And it’s not just about the numbers.
It is often about YOU being YOU!
And when both are aligned? You become unstoppable!
Many small business owners have said things like this to me:
→ "I should know this by now"
→ "I don’t know where to start"
→ "I made this mess and now I feel bad about it"
The Profit Truth: Numbers aren’t about judgment.
They are about potential!
With Profit Truths, I’ve created a positively empowering judgment-free zone, where:
→ Questions are never silly, they are steps toward clarity
→ Building knowledge and confidence is our goal and overarching theme
→ Judgements are left at the door – we start where you are and build from there!
Forget the blame game. Instead, we focus on creating a powerful, profitable path forward


Auditor’s Eye + Owner’s Mind
I went from auditing hundreds of businesses to buying (and selling!) my own
I know the day-to-day pressures of running a business
I’ve learned firsthand how to achieve profitability-
driven business success
Profit Truths Profitability Coaching isn’t a once-a-month conversation. It is a strategic partnership built to drive results that actually show up in your bank account and your life
And when both are aligned? You become unstoppable!
See Marika’s Full Bio >The best way to make profitability your mindset is to see your own profitability improvements in action!
Just fill out the 5-minute Judgment-Free Profit Leak Audit questionnaire and schedule your 30-minute call with Marika - on which we will uncover at least 2 ways to boost your bottom line. No risk, no fluff!